If you have a smartphone then you’re probably an Instagram user. It has been reported that 50% of millennials are on Instagram and on average they spend over 8 hours a month on the platform. Over the past few years, Instagram has experienced remarkable growth. This has really shaken up the way brands need to think about their visual content.

Instagram isn’t the same as Facebook and relies much more heavily on visual content and less on text. Brands need to spend time creating visual stories that have a consistent and vibrant voice that not only resonates with current and potential customers, but also encourages people to take action.

People are looking for engaging visuals on Instagram. They want to be interested by your posts and want to see your posts in their feed. Brands seem to provide two different types of content:

  • Relatable Content: This content is more relatable to users. This usually takes the form of motivational quotes
  • Behind The Scenes: This content is to show more interesting and unique. It provides a little edginess and differentiation between other posts.

Brands need to keep certain things in mind when posting on Instagram:

  1. Be consistent
  2. Use hashtags wisely
  3. Tag locations
  4. Mention other users
  5. Think short and sweet when it comes to captions

At the end of the day, it is important that you provide valuable content. If you find yourself providing boring content then you can expect to lose followers. Don’t let this happen, plan out your Instagram postings ahead of time so that you’re not scrambling for content last minute. We can help you with that, give Centipede Digital a call today.