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What Is Brand Building? And Why Is It Important?

What Is Brand Building? And Why Is It Important?

by Centipede Digital | Sep 8, 2019 | Branding

What Is Brand Building? And Why Is It Important? We all have unique values that tell people who we are and what we stand for.  As we build relationships, pursue career goals and enjoy the adventure that is life these values define our path.  Your company is no...
What Is A Trademark and How Do I Get One?

What Is A Trademark and How Do I Get One?

by Centipede Digital | Aug 26, 2019 | Branding, Marketing 101

We Answer Frequently Asked Questions About Trademarks The word trademark is not completely understood, and some people in business may not exactly know what a trademark is and the protection it provides across different elements.   Who Does A Trademark Protect?...
Trademark Battle Royal: Not Everyone Looks Good In Stripes

Trademark Battle Royal: Not Everyone Looks Good In Stripes

by Centipede Digital | Aug 26, 2019 | Branding, Marketing 101

Trademark Battle! Not everyone looks good in stripes, and according to Adidas, certainly not if you’re J. Crew! J. Crew filed a trademark application to register a red-white-and-blue stripe design for apparel and accessories, but recent reports state that Adidas...
#GetADifferentNameDay – The Importance of Naming

#GetADifferentNameDay – The Importance of Naming

by Centipede Digital | Feb 13, 2019 | Branding, Good To Know

Happy #GetADifferentNameDay  What’s in a name?   Your name is used for identification, a given term you are addressed by, referred to and known for. It defines and distinguishes you. There are many reasons why you might want to change your name. And it could be...
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