We have been in business many years and we work with clients of all different industries and with different levels of marketing knowledge. We even find ourselves having to go back to the books to uncover a term that pops up in conversation. In order to ensure you’re...
Most people don’t look over the edge of a cliff and jump on blind faith; hoping to hit the ground in one piece. Instead, a person that is looking to get from the cliff to the ground safely conducts a careful assessment of the conditions to determine the probability of...
Don’t hire just another vendor. Hire a partner. When hiring a marketing agency, you should look at their core values and culture. Gathering this type of information will give you an inside look into what kind of relationship you will have. Avoid agencies that seem...
At Centipede Digital we utilize multiple channels, including television, print, social, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace. In the past,...
As a business owner, you know that you spend a lot of money marketing your business every day. But do you really know what is working and what you may be wasting your marketing dollars on? First, let’s briefly describe what call tracking is. In a nutshell, call...
If you have owned a business for a while or have read any marketing books you have certainly come across the notion that you should advertise when consumers are the most alert. For example, advertising at 6:30am is ideal because most people are having their cup of...
Don’t set yourself up to fail. A blog can grow your audience and keep your brand top of mind; however, when you blog just to blog you could be doing yourself a disservice. When we talk to our clients about the importance of blogging, their usual response is that they...
In a perfect world, everyone would respond harmoniously to everything you did in the marketplace. Every engagement would start the sun shining, the birds singing and the register ringing. Unfortunately, that world doesn’t exist. In reality, you can’t make everyone...
Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...
It kills me when a business owner says my brother (replace this with any relative) does my marketing. Then they proceed to show me the flyer that their “relative” put together for $50. Inevitably, the conversation takes a turn because I simply cannot let another human...
