We specialize in marketing for membership organizations. 

Grow Your 
Membership 
Organization

Let Centipede Digital successfully attract and retain your members through effective marketing strategies.

We Understand Membership Organizations

Many membership organizations struggle to grow their membership base and therefore struggle with retaining their current members. After all, a membership organization means different people with different needs and that can make it nearly impossible to find communications and marketing strategy that connects with each and every one of them.  

 

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Market Analysis

It’s important we understand your marketplace so that we can build a strategy to gain new members in the most effective way possible.  

Member Analysis

We want to understand your current membership base, which includes how they live, work and play. This enables us to create a marketing and communications strategy that allows us to have a near 1:1 conversation with members.  

Marketing Automation

Membership organizations have a hard time figuring out that secret sauce when it comes to communication. Marketing automation takes away that guessing game and provides the tools necessary to grow membership and retain members.  

Brand Development & Collateral

It is easy for a membership organization to lose sight of who they are and what they stand for. We help create a consistent brand that not only represents the brand in the best way possible but also in a way that resonates with the current and potential members.  

Social Media & Digital Marketing

Social media and digital marketing can provide a personal touch point for a membership organization; however, that isn’t to say it’s easy. We take that into our hands and ensure that we are engaging, educational and entertaining the target membership marketplace.  

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Member Surveys

Members are obviously important to a membership organization so why not contact these members to understand what they think of the overall experience, what ideas they have and what they wish could be improved. We will design, distribute, evaluate and report a properly executed surveys, focus groups or interviews to uncover these objective insights. 

We take a different approach to membership marketing:

Analysis: We spend time understanding your organization, membership levels, marketplace, and current members. Data is everything and since it doesn’t lie, we take this step very seriously.  

Stabilize: We understand that filling your membership with new members while you lose current members don’t make much sense so instead we take a look at how we can stabilize your current member base.  

Grow: Once we have your current membership stabilized, we work on filling your sales funnel with more qualified leads that turn into long-term and loyal members.  

From Our Clients

Here is what some of our clients have to say:

“The McKinney Chamber is fortunate to be working with Centipede Digital in the implementation and execution of their robust sales and marketing platform. As part of the program, we are taking advantage of the extensive sales training as well as the specific implementation of the technology that provides a customized and responsive approach to communicating with our members and prospective members, alike. As we gather the information and resources provided, our leadership and staff have more data to help us develop effective programs and campaigns to better serve our members and customize our approach to the unique needs of each of our business members. During a period of rapid business expansion where communication channels are very crowded, Centipede Digital is helping us stand out in the crowd and better serve our members.”

Kathy Blank

Vice President , McKinney Chamber of Commerce

“Our company started working with Tom this January. I have never worked with anyone in marketing that has as a strong of a skill set as he does. Meet with him once and you will quickly see what I mean.”

Joe Minissale

President , Methodist McKinney Hospital

“I would highly recommend Tom as a high performer, and his belief that his own success is based on the ultimate success of his clients. I look forward to my path crossing with Tom in the future as he has been a great individual to work jointly with..”

Devin Warren

Sourcing Lead - Indirect Procurement, BP

Let’s Talk About Your Needs
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