Market & Consumer Research

Our proprietary Analyze, Stabilize and Grow methodology helps businesses leverage data to accelerate the customer acquisition process and maximize the consumer lifecycle.  We help our clients identify areas of opportunity for their business by profiling their past, current and future customers; where they live, work and play and how they consume media. Contact us today to setup a consultation.

Market and Consumer Research, SWOT, Market Analysis, Persona, Consumer Profiling

Hundreds of Data Points

Centipede Digital Utilizes Experian’s Mosaic Segmentation Portal

Mosaic is a leading consumer lifestyle segmentation system from Experian.  For the reason that Mosaic gives our researchers extraordinary detail to help us identify and communicate with consumers by precisely targeting your ideal audience where they live, work and play.

With Mosaic, Centipede Digital can:

  • Analyze groups and types by key demographics and attributes such as age, gender, income and presence of children
  • Compare and contrast groups and types
  • Understand location/market profiles with detailed geographic heat maps for each group and type
Target Market Research by Centipede Digital

Target Market Research

Markets are constantly changing, and most businesses either stay the course or fail to evolve and die.  Knowing which consumers are in the marketplace and how to effectively communicate with them requires an in-depth understanding of your target market. Centipede Digital’s target market research includes demographic, geographic, psychographic and behavioral profiles.  We give our clients the tools necessary to ensure their marketing efforts yield a maximized return on investment.

SWOT Analysis

SWOT Analysis

Services Include:

  • Customer Analysis
  • Choice Modeling
  • Competitor Analysis
  • Risk Analysis
  • Product Research
  • Advertisement Research
  • Marketing Mix Modeling
  • Simulated Test Marketing
Online Research

Online Research

Online Research Includes:

  • Competitive Analysis
  • Competitive Domain Overview
  • Advertising Research
  • Historic Charts
  • Keyword Overview
  • Keyword Gap Analysis
  • Keyword Magic Analysis
  • Competitive Ad History
  • PPC Keyword Analysis
  • Ad Research and Creation
Persona Development

Persona Development

Personas put a personal human face on otherwise abstract data about customers. Our profiles help sales and marketing teams share a specific, consistent standard of various audience groups. Finally, personas can be integrated into marketing automation platforms, as well as other key marketing assets.

Demographic Segmentation

Demographic Segmentation

Get an in-depth understanding of the age, gender, race, occupation and education of consumers in your marketplace. Use this data to create content aimed at a particular demographic allowing you to reach a wide range of recipients, while also focusing on your highest return consumer segments.

Geographic Segmentation

Geographic Segmentation

We divide the market by location (countries, cities, towns and neighborhoods), Then analyze the different geographic locations to help our clients focus on the unique aspects of their environment, allows your business to appeal to the specific needs of each location.

Psychographic Segmentation

Psychographic Segmentation

The art of dividing a market based on how consumers live their everyday lives. Then going deeper by focusing on consumer values, as well as their personality, attitudes and general interests. This helps businesses identify the consumers purchasing habits as well as uncover what motivates them to buy.

Behavioral Segmentation

Behavioral Segmentation

Subdivision of the market based on how consumers behave towards a product or service. Since consumers behave differently depending on occasions and product usage frequency, we assess brand loyalty and examine attitudes and behaviors toward the brand, product or service. We then divide the consumers into groups based on loyalty and then examine their competitive interests.

Centipede Digital, Marketing Analytics, Experian, Mosaic, Persona, Marketing Consultants

Experience Data Clarity

Research is only as good as the strategy that it drives. Our team will work with you every step of the way to turn key findings into actionable results. The only thing standing in your way is a click to schedule a consultation.

Exceed Your Business Goals With Market and Consumer Research by Centipede Digital

Exceed your goals

Get Started Today. 

Stop relying on the same old data and the same old story. Let our team of data artisans help you analyze your business, stabilize your current customer base and grow through the acquisition of new highly engaged brand enthusiasts.

Consumer Profiling, Marketing, Advertising and Public Relations


Hands down the best marketing agency you will find!

They are easy to work with, extremely reliable and consistently go above and beyond our expectations! More importantly they are a one stop shop! They have all the services one could possibly need in house so no need to outsource. I would highly recommend The Morganelli Agency to any company who is ready to take their business to the next level!

Nicole Adame, Methodist McKinney Hospital

FAQ

The Experts at Centipede Digital Are Here To Help

Choosing an agency isn’t easy, choosing the right one is critical to your business’ success. These FAQ’s are designed to help you make the right choice.

What are your capabilities?

Centipede Digital is a full service sales and marketing agency.  We help brands create and communicate their identify from concept to creation and beyond. We have made significant investments in infrastructure, methodology and technology to ensure our clients receive the highest level of support.

What Areas Do You Support?

Anywhere you are, we are. We still believe that face-to-face interactions are the best way to get things done, but we are equipped with the latest in team collaboration, video and conferencing technology.

How does the process work?

If you are looking for an overnight turn around, we aren’t the agency for you.  We partner with our clients to ensure a successful outcome. That means that you and your team need to be invested in the process. It’s one thing to receive consumer/ market research report and it’s another thing to put it to good use. We start with a discovery meeting to learn about your business and based on your individual needs we develop a completion timeline.

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We would love to get to know you and tailor a solution that fits your needs. Give us a call or complete the form below.

Centipede Digital Corporate Office - Allen, TX

303 South Jupiter Road
Suite 100
Allen, TX 75002
1.972.521.6002 Tel
1.972.521.6022 Fax

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Centipede Digital Neuromarketing - McKinney, TX

101 W. Louisiana St
Suite 205
McKinney, TX 75069
1.469.631.0014 Tel
1.972.521.6022 Fax

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