Most people don’t look over the edge of a cliff and jump on blind faith; hoping to hit the ground in one piece. Instead, a person that is looking to get from the cliff to the ground safely conducts a careful assessment of the conditions to determine the probability of...
Don’t hire just another vendor. Hire a partner. When hiring a marketing agency, you should look at their core values and culture. Gathering this type of information will give you an inside look into what kind of relationship you will have. Avoid agencies that seem...
At Centipede Digital we utilize multiple channels, including television, print, social, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace. In the past,...
If you have owned a business for a while or have read any marketing books you have certainly come across the notion that you should advertise when consumers are the most alert. For example, advertising at 6:30am is ideal because most people are having their cup of...
Don’t set yourself up to fail. A blog can grow your audience and keep your brand top of mind; however, when you blog just to blog you could be doing yourself a disservice. When we talk to our clients about the importance of blogging, their usual response is that they...
